La Suite Hotel & Residences

TL;DR: NH Collection La Suite Hotel & Apartments (Sidra Tower) is a completed 45-storey, 265-unit mixed-use tower in Al Sufouh 1, Dubai. Originally completed in 2010 and operated as Fraser Suites Dubai until 2023, it was rebranded under Minor Hotels' NH Collection brand following extensive renovation. The property houses 180 serviced apartments and 85 hotel rooms across the upper 23 floors, with annual rents ranging from AED 107,000 to AED 408,000 and gross yields of 6% to 7%. Located just 1.4 km from Dubai Internet City Metro Station, with panoramic views of the Burj Al Arab, Palm Jumeirah, and the Arabian Sea.

Introduction

NH Collection La Suite Hotel & Apartments occupies Sidra Tower, a striking 45-storey, 187-metre mixed-use tower prominently positioned along Sheikh Zayed Road in Al Sufouh 1. Originally completed in 2010 and operated for over a decade as Fraser Suites Dubai under Singaporean hospitality group Frasers Hospitality, the property underwent a transformative rebranding in 2023 when Minor Hotels — one of Asia's largest hotel groups — assumed management and relaunched the tower as the first NH Collection property in the United Arab Emirates.

The tower houses 265 hotel keys across the upper 23 floors (floors 23 through 45), of which 180 are classified as self-contained serviced apartments with full kitchens, and approximately 85 as hotel rooms and suites. The lower floors accommodate commercial offices and ground-level retail outlets. This dual-function structure creates a rare investment proposition: freehold ownership of a hotel-managed residential asset operated by a global hospitality brand, generating rental income through both long-stay residential lets and short-stay hotel bookings. Designed by RSP Architects Planners & Engineers and constructed by Malaysian firm Zelan Holdings at a contract value of approximately RM 308 million (USD 70 million), Sidra Tower combines architectural prominence with institutional-grade hospitality management.

Location & Connectivity

Al Sufouh 1 occupies a prime coastal position between Dubai Marina and Umm Suqeim, bounded by Al Sufouh Road (D94) to the south and the Arabian Gulf coastline to the north. This location places Sidra Tower at the epicentre of Dubai's technology and media free zone corridor — a concentration of multinational employers that generates a permanent pool of corporate tenant demand.

Dubai Internet City (DIC), the emirate's premier technology free zone housing regional headquarters for Microsoft, Google, IBM, Cisco, and HP, is approximately 1.4 kilometres from the tower. Dubai Media City (DMC), home to CNN, BBC, Reuters, and MBC, is approximately 1.5 kilometres away. Dubai Knowledge Park (formerly Knowledge Village), hosting Middlesex University, University of Wollongong, and HULT International Business School, is within 5 minutes by car. The American University of Dubai (AUD) and the International School of Choueifat are both located within the Al Sufouh area.

Transport connectivity is excellent. The Dubai Internet City Metro Station on the Red Line is approximately 1.4 kilometres from the building (an 18-minute walk or 5-minute drive), while the Dubai Tram's Al Sufouh Station provides an additional rapid transit option connecting to the broader metro network. Bus routes 8, 88, and N55 serve the immediate area. Dubai Marina is adjacent, accessible within 5 to 10 minutes by car. Palm Jumeirah and the Burj Al Arab are both 5 to 10 minutes away. Mall of the Emirates is approximately 12 minutes by car. Dubai International Airport is approximately 23 kilometres distant, reachable in 20 to 23 minutes — and the hotel provides a private airport transfer service.

The tower's Sheikh Zayed Road frontage ensures maximum visibility and vehicular accessibility, while the surrounding TECOM/Barsha Heights commercial district (just 540 metres away, an 8-minute walk) provides immediate access to additional dining, retail, and business services.

Architecture & Design

Sidra Tower rises 45 storeys (187 metres) above Al Sufouh's skyline, presenting a contemporary glass-and-steel facade designed by RSP Architects Planners & Engineers. The tower's gross floor area spans 88,775 square metres (955,566 square feet), making it a substantial presence within the Al Sufouh streetscape. The all-concrete structural system was executed by Zelan Holdings, with the full scope encompassing substructure, superstructure, architectural works, thermal and moisture protection, and mechanical and electrical systems.

The upper 23 floors house the hotel and residential inventory, elevated above the podium-level amenities and lower-floor commercial spaces. This vertical separation ensures that residential guests enjoy uninterrupted panoramic views in all directions: west-facing units command sweeping vistas across the Arabian Sea, Palm Jumeirah, and the iconic Burj Al Arab (approximately 5 kilometres by road); east-facing units overlook the Dubai cityscape and the Sheikh Zayed Road corridor.

Unit configurations span six categories, ranging from compact hotel rooms to expansive penthouses:

• Deluxe Rooms: 37 to 39 square metres (398–420 sq ft) — city or sea view variants.
• Premier Rooms: 48 to 50 square metres (517–538 sq ft) — balcony access, spacious layouts.
• Studios: 55+ square metres (592+ sq ft) — sea view variants with kitchenette.
• 1-Bedroom Apartments: 80 to 99 square metres (861–1,066 sq ft) — full kitchen, separate living area.
• 2-Bedroom Apartments: 116 to 135 square metres (1,249–1,453 sq ft) — deluxe and premier sea-view configurations.
• 3-Bedroom Penthouses: 205 to 255 square metres (2,207–2,745 sq ft) — 45th-floor residences with premium finishes and terrace access.

The 2023 renovation under Minor Hotels' direction refreshed interior finishes throughout the property, aligning the aesthetic with NH Collection's upper-upscale brand standards while preserving the building's structural integrity and spatial layouts.

Amenities & Lifestyle

NH Collection La Suite delivers a comprehensive five-star amenity suite managed by Minor Hotels' professional hospitality team — a level of service infrastructure that distinguishes hotel-managed residences from conventional apartment buildings.

Aquatic & Fitness: A 25-metre temperature-controlled outdoor lap pool occupies the 7th-floor rooftop deck, accompanied by a separate children's wading pool and a sundeck offering direct views of the Burj Al Arab. A 24-hour state-of-the-art gymnasium provides cardiovascular and strength training equipment, complemented by a dedicated aerobics room and yoga studio. A floodlit rooftop tennis court and squash court deliver sporting facilities rare in a residential tower.

Spa & Wellness: The Armonia Spa offers professional massage therapy and body treatments, supported by a steam room, sauna, Jacuzzi, and Turkish hammam. A beauty salon provides additional personal care services.

Dining: Four on-site dining venues ensure residents never need to leave the building for quality meals. Aqua Cafe (7th floor, poolside) serves international breakfast, lunch, and dinner with alfresco terrace seating. Serai Lounge (lobby level) offers artisan coffee, cakes, and light meals. Absolute Barbecue and Cartel Urban Restaurant provide additional casual dining options. A 24-hour in-suite dining service delivers Arabic, Indian, Asian, and Western menus.

Family Services: A dedicated kids' club provides supervised activities for younger residents, with babysitting and childcare services available on request. The children's pool and play area add outdoor recreation options.

Business & Guest Services: Three meeting rooms (40 to 319 square metres, capacity up to 200 guests) serve corporate functions. A 24-hour business centre, concierge, valet parking, airport transfer service, complimentary shuttle to Dubai Metro and Mall of the Emirates, daily housekeeping, dry cleaning and laundry, and 24-hour CCTV security complete the service offering.

Unit Types & Payment Plans

NH Collection La Suite is a fully completed property. All transactions occur through the secondary resale and rental markets. The building operates under a Hotel Management Agreement (HMA) between the owner (ABK Investments) and Minor Hotels (operator).

Annual Rental Rates (2025):

• Studios (517–600 sq ft): AED 96,000 to AED 107,000 per annum
• 1-Bedroom (723–865 sq ft): AED 113,988 to AED 131,820 per annum
• 2-Bedroom (1,248 sq ft): AED 203,988 to AED 215,988 per annum
• 3-Bedroom Penthouse (2,314 sq ft): AED 461,988+ per annum
• Bayut average annual rent (all units): AED 179,030

Monthly rentals include bundled utilities (water, electricity, chiller/district cooling, TV cable, Wi-Fi) and twice-weekly housekeeping — a significant value-add that reflects the hotel-managed operational model. Current monthly listings range from AED 7,000 to AED 38,499.

The property operates on freehold title, with ownership available to all nationalities. Individual unit owners benefit from the hotel management structure, which handles tenant sourcing, property maintenance, and service delivery through Minor Hotels' operational platform.

Developer Profile

Sidra Tower was developed by His Excellency Ali bin Khalfan Al Mutawa Al Dhaheri, Founder-Chairman of ABK Investments and Ali & Sons Holding LLC. The Ali & Sons group is a prominent Emirati family-owned conglomerate with business activities spanning hospitality, automotive, oil and gas, retail, construction, property management, manufacturing, and information technology. Sidra Tower and the associated Sidra Village are listed among the group's landmark property holdings, managed through Ali & Sons Real Estate.

The building's operational history reflects a deliberate strategy of partnering with globally recognized hospitality brands. The initial 13-year management agreement with Frasers Hospitality (2010–2023) established the property as a premium serviced apartment destination, while the 2023 transition to Minor Hotels' NH Collection brand — accompanied by extensive renovation — repositioned the tower within the upper-upscale segment and introduced it to Minor Hotels' GHA Discovery loyalty network, significantly expanding its reach to international business travellers and long-stay corporate guests.

Investment Potential

NH Collection La Suite delivers gross rental yields of 6% to 7% per annum (Metropolitan Premium Properties, 2025) — a compelling return for a hotel-managed asset in one of Dubai's most established commercial corridors. At the Bayut average annual rent of AED 179,030 and a 6.5% gross yield, implied capital values average approximately AED 2.75 million per unit.

The investment thesis rests on three structural advantages. First, the hotel management model eliminates the operational burden that typically accompanies residential property investment — Minor Hotels handles all tenant management, maintenance, housekeeping, and marketing through its global distribution network, allowing owners to generate passive income without direct property management involvement.

Second, the location within Dubai's technology and media free zone corridor provides access to a deep, recession-resistant corporate tenant pool. Multinational firms operating in Dubai Internet City, Dubai Media City, and Dubai Knowledge Park generate consistent demand for quality serviced accommodation, creating a rental demand base that is less susceptible to the tourism-driven cyclicality that affects leisure-oriented hotel investments.

Third, the 2023 NH Collection rebranding represents a material value-creation event. The transition from a single-operator serviced apartment model to a globally recognized upper-upscale hotel brand — supported by Minor Hotels' worldwide marketing infrastructure and GHA Discovery loyalty programme — expands the property's demand reach, supports premium pricing, and enhances the long-term asset value.

With freehold ownership, panoramic views of the Burj Al Arab and Arabian Sea, comprehensive five-star amenities, and professional hospitality management by one of Asia's largest hotel groups, NH Collection La Suite offers investors a differentiated, income-generating asset within one of Dubai's most commercially dynamic districts.