Taraf 3 Residence

TL;DR: Taraf 3 Residence by Taraf Development (a Yas Holding company) is an off-plan 18-storey boutique residential tower in District 11, Jumeirah Village Circle (JVC), Dubai. Offering studios, 1-bedroom, and 2-bedroom apartments from AED 1,412,000 to AED 4,178,000, with Q1 2028 handover, indoor and outdoor pools, fitness centre, BBQ garden, and a freehold title, this is the third completed chapter in Taraf's successful JVC residential series — each project building on the brand equity of the last.

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Taraf 3 Residence by Taraf Development — Yas Holding's Third JVC Chapter

Taraf 3 Residence is the latest residential project in Taraf Development's growing JVC portfolio. Taraf Development is the real estate arm of Yas Holding, the Abu Dhabi-based investment holding company with a diversified portfolio spanning real estate, industrial, and services sectors. This institutional parent provides Taraf Development with financial credibility and delivery security that independent small developers cannot match — a meaningful differentiator in Dubai's off-plan market, where developer financial strength is the primary risk factor for investors.

The Taraf brand has established a track record in JVC through its earlier projects. Taraf 1 Residence in JVC District 11 — a six-storey residential building offering studios, 1BR, and 2BR apartments — demonstrated the developer's delivery capability and established a resident community that now provides Taraf 3 with a documented reputation in the neighbourhood. This series approach — sequential, community-building project delivery within a single sub-district — reflects a maturity of masterplan thinking that benefits long-term residents and investors alike.

Taraf 3 Residence rises 18 floors (Basement + Ground + 4 Podium levels + 13 Residential floors + Roof) in JVC District 11, adjacent to JVC's central community park network. Its elevated height gives upper floors panoramic views across JVC's green park corridors toward the broader Dubai skyline — an amenity that is absent from the community's lower-rise buildings and commands a meaningful premium in both sale pricing and rental rates.

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Architecture & Building Structure

Taraf 3 Residence's 18-storey structure is purpose-designed for JVC District 11's increasingly mid-to-high-rise character. The building's layout:

• Basement: Additional parking
• Ground Floor: Lobby, retail units, building services
• Podium Levels 1–4: Parking and podium amenity deck
• Residential Floors 1–13: All residential units
• Roof Level: Amenity programming and plant

The architectural language is contemporary and refined, consistent with Taraf Development's design standard across its JVC portfolio. Taraf Development emphasises "supreme comfort and urban practicality" in the building's design brief — expressed through generous window apertures, private balconies on all residential units, and a material palette of warm neutrals and natural tones that feel welcoming rather than corporate.

The building's position near JVC's central community park means that mid-to-upper floor units on the park-facing elevation offer genuine green views — a rarity in Dubai's typically density-driven residential development model.

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Unit Specifications

Taraf 3 Residence offers three residential typologies:

Studios:

• Configuration: Open-plan kitchen-living-sleeping zone, bathroom, and balcony. Intelligent storage solutions maximise usable floor area in compact configurations. Full-height glazing ensures natural light even in smaller units. Smart and clean aesthetic with neutral colour palette.

1-Bedroom Apartments:

• Starting price: approximately AED 1,412,000
• Configuration: Separate master bedroom with built-in wardrobe, en-suite bathroom, open-plan kitchen-dining-living, balcony with community or park views. Generous floor-to-ceiling windows ensure bedroom and living areas are naturally lit.

2-Bedroom Apartments:

• Price range up to approximately AED 4,178,000 for premium configurations
• Configuration: Master bedroom with en-suite, second bedroom with wardrobe and bathroom, open-plan kitchen-dining-living, balcony. Upper-floor 2BR units with park views command the highest premium within the building's price range. The wider pricing spread (AED 1.4M–4.2M) reflects the substantial difference between entry-level units and premium high-floor configurations with panoramic views.

Interior Design Philosophy: Taraf 3 Residence interiors are specified with Taraf's characteristic design language:

• Clean aesthetics with calm, sophisticated colour palette
• Floor-to-ceiling windows maximising natural light (and park views on qualifying orientations)
• Intelligent storage solutions integrated throughout all unit types
• Contemporary kitchen cabinetry with integrated appliances
• Full-height tiling in bathrooms with quality sanitary fittings
• Central air conditioning throughout
• Built-in wardrobes in all bedrooms

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Location & Connectivity — District 11, JVC

District 11 is positioned in JVC's northern arc, characterised by its proximity to the community's central park network and the quieter, more residential character of JVC's outer ring. Taraf 3 Residence is specifically adjacent to JVC's central park — a significant lifestyle advantage that provides residents with immediate walking access to one of JVC's most active green recreational spaces.

Key distances from Taraf 3 Residence:

• JVC Central Community Park: ~200 m (3 min walk)
• Circle Mall (JVC): ~3.5 km (6 min drive)
• Dubai Hills Mall: ~8 km (11 min drive)
• Mall of the Emirates: ~9 km (12 min drive)
• Dubai Marina / JBR: ~10 km (13–17 min via Sheikh Mohammed Bin Zayed Road)
• Jumeirah Lake Towers (JLT): ~7 km (10 min)
• Dubai Media City / Internet City: ~10 km (14 min)
• Downtown Dubai / Burj Khalifa: ~22 km (25–30 min)
• Dubai International Airport (DXB): ~28 km (30–35 min)
• Al Maktoum International Airport (DWC): ~26 km (28–35 min)

The proximity to Hessa Street and Al Khail Road (E44) provides Taraf 3 residents with smooth multi-route highway access to JVC's key commuting destinations — Dubai Marina, Business Bay, DIFC, and the growing southern employment zone around Expo City and Al Maktoum Airport. The community park adjacency means residents can walk to green space without a vehicle — an increasingly valued quality-of-life attribute as Dubai's wellness-conscious residential buyer demographic grows.

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Amenities — Taraf's Leisure Sanctuary Concept

Taraf Development positions the amenity programme at Taraf 3 Residence as a dedicated "leisure sanctuary" — a curated set of spaces designed to make staying at home as appealing as venturing out.

Aquatic:

• Indoor temperature-controlled swimming pool for year-round low-impact training and lap swimming
• Outdoor swimming pool with landscaped pool deck and sun lounge areas
• Both pools available to all residents simultaneously, catering to different preferences (climate-controlled indoor vs. natural air outdoor)

Fitness:

• State-of-the-art fitness centre with cardiovascular and resistance training equipment
• Direct access to JVC's central community park jogging paths via the building's ground-floor entrance

Social & Outdoor:

• Landscaped BBQ gardens — dedicated outdoor entertaining spaces with BBQ provisions and seating
• Pedestrian-friendly community walkways integrating the building with JVC's park network
• Children's playground within the building's amenity zone

Retail & Services:

• Ground-floor retail outlets providing everyday convenience

Building Services:

• Grand entrance lobby (Taraf's signature lobby quality signals building positioning to residents and guests)
• 4 levels of secure podium parking (baseline parking provision for a mid-size residential tower)
• 24/7 security with CCTV monitoring throughout common areas
• High-speed passenger lifts
• Central air conditioning

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Investment Analysis — Taraf 3 Residence in the JVC Market

JVC is Dubai's most active mid-market residential investment community. Taraf 3 Residence positions within the upper end of this market — with 1BR pricing starting at AED 1,412,000 and 2BR configurations reaching AED 4,178,000, it targets the quality-driven end of the JVC buyer universe rather than the value-entry segment.

JVC Rental Market Benchmarks (2025):

• Studio: AED 50,000 – AED 65,000 per year
• 1-bedroom: AED 75,000 – AED 100,000 per year
• 2-bedroom: AED 105,000 – AED 140,000 per year

Indicative Gross Yield Scenarios:

• 1BR at AED 1,412,000, renting at AED 88,000/year → ~6.2% gross yield
• 2BR at AED 2,000,000, renting at AED 120,000/year → ~6.0% gross yield
• Premium park-view 2BR at AED 3,500,000, renting at AED 130,000/year → ~3.7% gross yield

The park-view premium units (upper floor, district 11 park-facing orientation) are likely held for capital appreciation and lifestyle use rather than yield optimisation — consistent with the profile of buyers entering at the AED 3.5M–4.2M level in JVC.

Payment Plan — 20/40/40:

• 20% down payment on booking
• 40% during construction (milestone-linked tranches)
• 40% on handover (Q1 2028, specifically March 2028)

Taraf Development / Yas Holding Credibility: The institutional parent backing of Taraf 3 Residence provides delivery confidence that is materially higher than for independent UAE developers without institutional shareholders. Yas Holding's financial capacity to fund construction completion regardless of market conditions is a documented commercial advantage for off-plan buyers.

UAE Golden Visa: 2BR premium units at or above AED 2,000,000 qualify for the UAE 10-Year Golden Visa. Upper-floor configurations in the AED 2M–4.2M range all qualify comfortably.

Freehold Title: JVC District 11 is a designated freehold zone. All nationalities may purchase with full rights.

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Why Taraf 3 Residence Stands Out

Yas Holding's Institutional Backing: In Dubai's off-plan market, developer credibility is the single most important risk factor. Taraf Development's parent — Yas Holding, an Abu Dhabi-based diversified investment conglomerate — provides financial depth that eliminates the delivery risk faced by smaller, single-project developers. This is not marketing positioning; it is a structural investment risk differentiator.

Community Park Adjacency — A Walkable Green Lifestyle: JVC's central community park, immediately accessible from Taraf 3 Residence, provides residents with a daily walking, jogging, and children's play resource that most JVC buildings only access via a vehicle commute to the park perimeter. This adjacency is a permanent amenity — it cannot be built, upgraded, or replicated by other buildings.

Dual Indoor + Outdoor Pool Combination: The availability of both a temperature-controlled indoor pool and an outdoor pool serves the full Dubai seasonal calendar — outdoor pool in the October–April pleasant-weather season, indoor pool through the May–September heat. This dual provision is uncommon in JVC's mid-market tower segment and supports above-average tenant satisfaction throughout the year.

Taraf's JVC Track Record: Taraf 1 Residence's successful delivery in JVC District 11 provides Taraf 3 buyers with concrete evidence of what the developer produces on handover — not just what it promises at launch. This sequential delivery history within the same sub-district is a developer brand attribute that most JVC off-plan projects cannot offer.

For investors and end-users seeking a park-adjacent, Yas Holding-backed, dual-pool-equipped, freehold off-plan apartment in JVC District 11 — with a developer pedigree rooted in institutional capital and a track record in the same neighbourhood — Taraf 3 Residence represents one of JVC's most credibly positioned off-plan residential investments currently available for Q1 2028 delivery.