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Off-Plan
Q3 2026
N/A
Freehold
Luxury
Elaya by Nshama is a 14-storey off-plan residential tower in Town Square Dubai, offering studios, 1-bedroom, 2-bedroom, and 3-bedroom apartments from AED 950,000, with Q3 2026 handover. Developed by Nshama — Town Square's master developer — Elaya delivers fitted kitchens, glazed porcelain floors, built-in wardrobes, a temperature-controlled swimming pool, clubhouse with coworking and sauna, skate park, basketball court, cycling track, and a pet washing station. Town Square's 50,000 sqm park, 13km cycling network, and 250+ retail outlets make Elaya an exceptionally liveable and high-yield investment within one of Dubai's most family-oriented communities.
Town Square Dubai has established itself over the past several years as one of Dubai's most genuinely liveable communities — a masterplan with a real park at its center, active streets, cycling infrastructure, and a commercial offering that serves residents rather than just attracting footfall. Within this community, Nshama — the master developer — continues to introduce new residential buildings that deepen the community's population, diversify its housing typologies, and maintain the design and finish standards that have made Town Square a benchmark for value-for-money family living in Dubai.
Elaya is among the most complete and amenity-rich Nshama launches to date: a 14-storey building that brings not just apartments but an entire lifestyle infrastructure to residents — including a clubhouse with coworking space, conference rooms, sauna, and EV charging — reflecting how the expectations of Town Square buyers have evolved since the community's early phases.
Nshama is the master developer of Town Square Dubai, a company established to create urban, community-focused residential environments in Dubai. Since launching Town Square in 2015, Nshama has delivered thousands of residential units across multiple building types — apartments, townhouses, and villas — while maintaining the community's parks, retail streets, and public realm infrastructure.
Nshama's development model is community-first: every new building launch deepens the population base that activates the community's commercial life, maintains its parks and facilities, and supports the social character that makes Town Square different from Dubai's typical master-planned communities. Elaya reflects this philosophy — the clubhouse, coworking space, and community amenities are designed to serve not just Elaya's residents but the broader Town Square community.
Town Square Dubai is located in the Dubailand area, in the southern corridor of Dubai along Al Qudra Road (D63). The community is positioned with excellent access to both the main Dubai urban core and the Al Ain and Abu Dhabi highways.
Key proximity benchmarks from Elaya:
Al Qudra Road (D63) provides the primary access route, with Dubai's expressway network accessible within 10–15 minutes via Sheikh Mohammed Bin Zayed Road (E311) interchange.
Elaya's investment case is inseparable from Town Square Dubai's community character. The masterplan was designed around one central proposition: parks, streets, and community first.
Town Square Park:
Retail Street:
Education:
Transportation: Although currently car-dependent, Town Square's road infrastructure is well maintained, and the community's compact internal layout allows cycling and walking as genuine daily transport modes within the masterplan.
Elaya rises 14 storeys with a ground floor plus parking podium and residential floors above. The building's facade design reflects Nshama's evolved architectural language — more refined than early Town Square buildings, with greater variation in balcony treatments, horizontal banding, and material contrasts that reduce the repetitive appearance of mid-rise residential buildings.
The L-shaped massing creates a protected courtyard orientation on the podium level, allowing the amenity deck to benefit from reduced wind exposure and a sense of enclosure that more exposed building configurations cannot achieve. Ground-floor retail and activation along the street edge maintains Town Square's characteristic pedestrian-friendly commercial interface.
Studios
1-Bedroom Apartments
2-Bedroom Apartments
3-Bedroom Apartments
All units are delivered with:
The 10% booking entry and equal distribution across construction milestones makes Elaya highly accessible for cash investors and mortgage buyers alike. The 50% on handover structure — while back-loaded — is designed to accommodate the many Dubai investors who co-finance through UAE bank mortgage products timed to property registration at handover.
Elaya's amenity program exceeds standard Town Square building specifications, reflecting Nshama's commitment to delivering community-grade infrastructure within individual building boundaries:
Aquatic:
Active & Outdoor:
Clubhouse Facilities:
Security and Services:
Town Square has established itself as one of Dubai's most consistent residential investment markets since the community reached critical mass around 2021–2022.
Rental benchmarks for Town Square apartments (2024–2025 data):
Gross yield estimates (Elaya at launch pricing):
Capital appreciation outlook: Town Square's established community character creates structural demand support that continues to appreciate values beyond Dubai's general market movements. The addition of each new tower such as Elaya also brings new residents who activate the retail and park amenities, creating a positive community feedback loop that supports premium pricing for earlier-stage investors.
Freehold ownership: Elaya is fully freehold — available to all nationalities.
Golden Visa eligibility: Purchasers of 2BR and 3BR units (AED 2M+ range) qualify for the UAE 10-Year Golden Visa.
| Parameter | Detail | |---|---| | Developer | Nshama | | Community | Town Square Dubai | | Tower Height | 14 storeys | | Unit Types | Studio, 1BR, 2BR, 3BR | | Size Range | ~400 – 1,530+ sq ft | | Starting Price | AED 950,000 | | Payment Plan | 10% / 40% / 50% | | Handover | Q3 2026 (September 2026) | | Ownership | Freehold — all nationalities | | Gross Yield Est. | 5.1 – 7.4% | | Key Amenity | Clubhouse, coworking, sauna, EV charging | | Community Park | 50,000 sqm Town Square Park adjacent | | Golden Visa | Yes (AED 2M+ units) |

Swimming Pool
BBQ Area
Children Play Area
Skate park
Basketball Court
Cycling Track
Fitted kitchens
Glazed porcelain floors
Balconies
Terraces
Discover the exceptional location of Elaya in Town Square Dubai, offering unparalleled access to Dubai's finest destinations.
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